I design
the product.

I didn't take the traditional route into product design. My background spans international management and leadership, technology, frontend development and design. That means I naturally look beyond the interface — at the business, the user journey, the data, the technical reality and what the team is ultimately trying to achieve.

Knowing how products are built has fundamentally shaped how I design them. I can move between users, engineers and stakeholders, challenge assumptions early and understand what happens after a design leaves Figma. AI has become part of that toolkit too — helping me explore, prototype and validate ideas faster, while also designing products where AI itself becomes part of the experience.

I care about beautiful interfaces, but I'm much more interested in whether the product behind them makes sense — and whether we can actually ship it.

I work directly with founders and product teams, either embedded alongside an existing team or owning a defined product challenge end-to-end. When a project calls for development or additional specialist expertise, I bring in people I know and trust.