Product Strategy · UX/UI · Social Platform
2026
Building a social product around the realities of motherhood
An independent 0→1 product exploring a more honest kind of social space for mothers — built around daily prompts, shared moments and the conversations that rarely make it onto polished social feeds.
Client
Independent / Self-Initiated
scope
Product Strategy · UX/UI · Social Platform
year
2026
duration
ongoing
Overview
The brief.
Creating the space I couldn't find.
Motherhood generates an enormous amount of conversation, yet much of it happens in fragmented group chats, anonymous forums or highly curated social feeds. I wanted to explore what a social product could look like if it was designed specifically around the way mothers actually experience and talk about motherhood — messy, funny, contradictory and deeply personal.
The challenge was to turn that observation into a product people would actually want to return to, while keeping participation lightweight enough to fit into already overloaded lives.
The Challenge
Designing for participation without creating another feed to maintain.
The product needed enough structure to spark meaningful contributions without telling people what motherhood should look like. Traditional social mechanics risked turning it into another performance-driven platform, while an entirely open format could leave users staring at an empty input field.
The core challenge became finding the right balance between prompted participation, spontaneous sharing, discovery and psychological safety — while making the experience almost frictionless on mobile.
the solution
Turning small moments into a shared experience.
I designed Mothersphere around simple daily prompts and lightweight “moments” that give users an immediate reason to participate. Rather than asking people to build another polished online identity, the experience prioritizes what they have to say.
The product was shaped end-to-end — from positioning and product strategy through information architecture, interaction patterns, UX/UI and implementation — with early usage informing how the experience evolved after launch.
